Our Team

Jamey Gordon Managing Director Canada


Jamey Gordon is the Managing Director of The Looking Glass Group, a brand strategy firm that works shoulder to shoulder with your team to help mid sized companies grow topline sales.


His work experience and clients include:

  • Strategy Consultant at Strategy& [Formerly Booz & Co] focused on CPG organizations in Canada and the USA

  • Marketing Lead and member of the leadership team at MARS Canada [Pet Specialty Division]
  • Senior Brand Manager at Ferrero Canada [Pralines Brand Portfolio and Kinder Brand Portfolio]

  • Part Time Marketing Instructor at the Schulich School of Business

  • Brand experience and key clients include Discount Car Rental, Eckford and Associates, MARS, Ferrero, Kinder, Brita, Armor All, Hidden Valley Ranch, GLAD, Colgate Palmolive and Dell

Before devoting his work fulltime to The Looking Glass Group, Jamey spent 12 years in brand strategy at Tier 1 CPG companies and consulting firms in Canada and the USA. The brand strategies he has developed and executed have driven double digit sales growth on brands across a spectrum of business situations, including start up, turnaround, re-alignment and sustained success.

In addition to teaching marketing Part Time to MBA and BBA Students at the Schulich School of Business, Jamey has served on the Board of the Career Development Center and the Board of Alumni Council, improving student placement in CPG brand marketing organizations and increasing alumni engagement.

Brand Expertise

  • Brand strategy

  • Marketing strategy

  • Product portfolio optimization

  • Brand management

  • Innovation

  • Strategic planning 

  • Market insights and research

  • Pricing strategy

  • Integrated communication development and execution 

  • Merchandising strategy 

  • Promotional strategy

  • Marketing execution 

  • P&L management


  • Part Time Marketing Instructor - Schulich School of Business

  • Board Member - Career Development Center, Schulich School of Business

Brand Experience