Our Team
George Dawson.jpg

George Dawson Managing Director USA

George Dawson is the Managing Director of The Looking Glass Group USA.

•Director of Category Management at Wayfair.com

•Director Performance Improvement at PwC Retail [Formerly Karabus Managment]

•Manager of Strategic Planning for Staples Canada

•Sr. Manager of Operations for start up business unit of Staples US

•Key clients include private equity portfolio retailers, Bell Canada, several grocery retailers, 7 Eleven, Payless Shoes, Home Depot,

Before devoting his work fulltime to the Looking Glass Group, George spent over 15 years at leading retailers, e-tailers and a retail/CPG consulting firm in both Canada and the USA. His expertise lies in the areas of merchandise & GNFR procurement, marketing measurement & efficiency, supply chain optimization and ecommerce.

George is also very active in the start up community in the Boston area, serving as a mentor and leading member of the CENE.

Brand Expertise

  • Ecommerce Advisory

  • Ecommerce Brokerage

  • Product portfolio optimization

  • Pricing analysis 

  • Strategic planning 

  • Online Marketing Strategy

  • Merchandising strategy 

  • Promotional strategy

  • Marketing execution 

  • P&L management

Brand Experience