March 23, 2018

The gig economy is real, growing and is estimated to be 1/3rd of the US economy in 2018. I have hired two gigers so far (a student and an experienced colleague) and encourage those of you who want to work for yourself or test the waters as a moonlighter (while in the s...

March 22, 2018

The longer I run The Looking Glass Group, the more I learn the importance of being flexible.

Coming from the client side, I liked to have hard deadlines, project workbacks, clarity on deliverables etc…

On the consulting side, I have learned that the more flexible I am an...

March 21, 2018

Don’t pay too much attention to your competitor’s social media. Everyone’s selling something and I’ve learned that I can make you feel anxious - like business FOMO.

Stay the course, be consistent, be authentic and the work will come.

March 20, 2018

I am responsible and accountable for my business results in either direction. I choose my hours, my lines of business, my team and (to a certain extent) my clients.  This has been the most liberating, exciting and fulfilling experience in my career to date.

For the firs...

March 18, 2018

I kept going to the same places and finding absolutely no business.

When I started going to new places, new events, meeting with referrals from different industries and talking to people I’d never heard of, things really started to change.

Bottom line, if you want to cat...

March 16, 2018

Nothing replaces a great team. Thanks to mine!

May 25, 2017

If you are Canadian and you like Dad’s cookies or Skippy peanut butter, you’re out of luck. CPG giants, Mondelez and Hormel, are pulling them off the shelves. It’s a sign of our times – consumers are migrating from the preserved and “sodiumed” center of grocery stores...

May 1, 2017

It’s a scary time to be a CPG Brand Marketer in Canada. When I started in the industry in 2006, the chief complaint of the CPG Brand Marketer was the pressure to adopt US based creative and innovation rather than creating new Canadian ones based on local insights. The...

March 8, 2017

A caution on being exceptional: It’s not what most people think. We tend to associate the word “exceptional” with positive associations, like the student that gets an A+ in a class where the average is B’s or the swimmer from a small town who defies the odds and makes...

November 29, 2016

The search “why are beginnings so hard” in google produces 34M results. Its opposite, “why are beginnings easy” produces less than half of that same number.

If you think new beginnings are hard, you’re not alone.

We all go through firsts. Our first class as a teacher rat...

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240 Richmond St W, Toronto, ON M5V 1V6

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